How to Fix ERR_TOO_MANY_REDIRECTS in Chrome and WordPress

ERR_TOO_MANY_REDIRECTS means the browser is trapped in a loop: one URL redirects to another, which immediately redirects back. The fix depends on whether the loop exists in your browser or on the website’s server.

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Primary Causes

• Stale authentication cookies or cache.
• Conflicting HTTP and HTTPS redirects.
• Mismatched WordPress home and site URLs.
• Overlapping SEO, cache, or redirect-plugin rules.

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Client Fix 1: Clear Data for Only That Website

1. Open Chrome settings and search for site data.
2. Find the affected domain.
3. Delete its cookies and local storage, then reload.

Clearing site data signs you out of that website but avoids deleting the rest of your browsing data.

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Client Fix 2: Flush the Local DNS Cache

ipconfig /flushdns

Restart the browser and try the destination again.

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Server Fix 1: Correct Cloudflare SSL Mode

A common loop occurs when Cloudflare uses Flexible encryption while the origin server forces HTTPS. In Cloudflare, open SSL/TLS > Overview and use Full (Strict) when the origin has a valid certificate.

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Server Fix 2: Align WordPress URLs

Both values must use the same protocol, hostname, and www choice.

define('WP_HOME', 'https://yourdomain.com');
define('WP_SITEURL', 'https://yourdomain.com');

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Server Fix 3: Reset .htaccess

Back up the existing file before changing it, then use the standard WordPress rules:

# BEGIN WordPress
RewriteEngine On
RewriteBase /
RewriteRule ^index\.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]
# END WordPress

Redirect Diagnostic Matrix

Setup	Likely trigger	Solution
Cloudflare proxy	Flexible SSL	Use Full (Strict)
HTTPS migration	Mixed WordPress URLs	Align HOME and SITEURL
SEO plugins	Overlapping rules	Disable and test plugins
One browser only	Stale cookie	Clear domain data